As an Entrepreneur, When You Hear No, Do it Anyway

“You can’t do that.”



I hate that statement. Just plain drives me nuts as a business owner. Now I know you’re thinking, “Well, there really are some things you can’t do. I mean, you can’t walk through walls or drink a gallon of motor oil, right?” So let me explain.

As your business starts to grow, you will come up with a new way of doing things -- something truly original. Innovation and creative spirit flows from your entrepreneurial pores. And when that happens, you are going to hear the “nay-sayers” tell you it can’t be done, it’s never worked before, all those businesses fail, or it’s a dumb idea. Maybe all of the above.

When you put on your “gut meter” and entrepreneurial “hat,” here is what is actually being said:

• This is different from how we’ve done it before.
• This is going to take a lot of work.
• I’m jealous because I didn’t think of that.
• (and my favorite…) That’s not how things are done.

There’s a reason why you’ve decided to take a risk with your business. It’s the same reason you love your customers and think about ways to make their lives better. It’s what keeps you up at night when others are sawing logs.

So…with that said, here are some gems that could go virile. Just don’t say no!

1. Hologram Mobile Apps – These are probably on their way with 3-D TV. Wouldn’t it be cool to “press” three dimensional buttons and other figures? Pretty cool!

2. Sushigo (think sushi “to go”) – It would be great to go through a drive thru and get sushi. Sounds like a terrific franchise to me.

3. Veggie Gum – I’m talking V8 for your teeth. If you could figure out a way to make them tasty and give people a serving of veggies, you have a winner. No Brussel sprout gum, please.

4. Sweat-Free T-Shirts – Sweat rings are a beating. Why can’t we have insulated fabric in the arm pits that prevents a sweat ring from forming? There’s nothing worse than taking off your suit coat and “letting them see you sweat.”

5. Watch Face Skins – You’re wearing your blue power suit today, and your brown tweed on casual day. Why not have a digital skin for your watch that matches what you are wearing? This would have to be high-quality to work, and it could be a popular item.

6. Virtual Trainers – With cameras abounding and on-demand TV, why can’t we have personal trainers who take us through work out programs like yoga, lifting weights, calisthenics, etc. all via our televisions or internet? They could jump in and encourage us, help with form, chat and more, all from the comfort of our homes. This could allow personal trainers to have a global business without actually having to be there. And you’d still be getting a personal connection.

Remember – it is the entrepreneurial spirit and tenacity that has forged the greatest companies and the newest ideas. Keep the faith, and let me know what great ideas you have. I’d love to hear from you!